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Marketing

How to transform your product by giving it context

B2BNN Newsdesk - October 26, 2016

Messaging

What The Heck Is Your Product Really?

Marketing

If you think Positioning is a marketing exercise – you’re doing it wrong

Marketing

How product framing can help grow your startup (or kill it)

Marketing

Leaky Buckets, Death Stink and True Love

Startup Resources

Are Those Leads Really Sales Ready?

B2BNN Newsdesk - February 17, 2009 5

Startup Resources

Segmentation Redux – Have one but Don’t be a Moron

B2BNN Newsdesk - February 3, 2009 1

Startup Resources

Segmentation – Easy Ways to Get Started

B2BNN Newsdesk - January 28, 2009 9

Startup Resources

3 Signs Your Market Segmentation Might Suck

B2BNN Newsdesk - January 21, 2009 18

Startup Resources

The Risks of a Low Cost Provider Strategy, Even in a Recession

B2BNN Newsdesk - January 4, 2009 3

Startup Resources

Product Marketing vs. Marketing Communications (and MarComm Must Die)

B2BNN Newsdesk - December 7, 2008 24

Startup Resources

Customer References 101

B2BNN Newsdesk - November 17, 2008 4

Startup Resources

The Broke Marketers Guide to Brand Tracking

B2BNN Newsdesk - November 14, 2008 6

Startup Resources

Logos and Other Stuff You Should Not Worry About

B2BNN Newsdesk - October 27, 2008 15

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March 17, 2021

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February 23, 2021

Startup Resources

How to transform your product by giving it context

What The Heck Is Your Product Really?

If you think Positioning is a marketing exercise – you’re doing it wrong

How product framing can help grow your startup (or kill it)

Leaky Buckets, Death Stink and True Love

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Innovative Products to Look Out for in 2024: A Tech Enthusiast’s Preview

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