Twitter

Twitter: Is Marketing Doing it Wrong?

Marketers love Twitter these days for a list of reasons including using it converse with customers and influencers, sharing content and driving traffic to websites. There has been so much talk about Twitter in Marketing circles, you would think that everyone would have it figured out by now. I have been a fairly heavy Twitter user for the past couple of years and here are a few things I see folks doing that I believe are just wrong.

5 Not Obvious Reasons Product Marketers Should Twitter

Thomas Fuchs Martin over at webproductblog.com had a great post called “the 7 reasons why good product managers must be on Twitter” which covers the big reasons like listening to customer feedback and connecting with other PM’s.  This then got me thinking about other perhaps less pressing reasons to be on Twitter and I give …

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