Your product is getting great traction with your friends. Now what?
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
Market strategy is one of those things that even marketers don’t always understand. Your Market Strategy outlines how you plan on moving from early adopters to more mainstream market acceptance. Here’s a primer.
Steve Ballmer states that he wants Microsoft to “Invent everything that’s interesting on the planet.” Is that really a strategy that can work, even for a company the size of Microsoft?
Some of the most interesting ideas for new startups come from the intersection of markets. If I look back at some of the V1 products I have worked on I see it over and over again. One thing to keep in mind when developing the messaging and positioning around such products is to make sure …