“My Friends” is not a Market Segment
Your product is getting great traction with your friends. Now what?
market strategy
Market Point of View: Do You Have One?
Your market point of view can easily be developed, shared and defined in the pre-launch phase of a startup
Should Your Horizonal Startup Focus on a Segment?
There seem to be examples of successful startups everywhere that haven’t focused on a particular segment that have gone on to be really successful. Should yours?
What’s Market Strategy and Why Should you Care?
Market strategy is one of those things that even marketers don’t always understand. Your Market Strategy outlines how you plan on moving from early adopters to more mainstream market acceptance. Here’s a primer.
Microsoft and the Market for “Everything”
Steve Ballmer states that he wants Microsoft to “Invent everything that’s interesting on the planet.” Is that really a strategy that can work, even for a company the size of Microsoft?
Looking for the Winner when Markets Collide
Some of the most interesting ideas for new startups come from the intersection of markets. If I look back at some of the V1 products I have worked on I see it over and over again. One thing to keep in mind when developing the messaging and positioning around such products is to make sure …