Marketing ROI: 5 Reasons You Aren’t Measuring it
A recent study showed that only 50% of marketers are tracking any sort of metrics to analyze ROI. I bet those 50% have great reasons not to measure results. Here are 5.
measurement
Marketing Metrics 101 for B2B Startups
This is a primer on how I would construct a basic set of marketing metrics for a Business to Business startup and a single slide I would use to present them.