Hiring Marketers for Cultural Fit
Culture fit is a big deal when you are hiring, particularly at a startup. Marketers are also notoriously hard to interview. Here are my tips for getting a feel for fit in an interview.
marketing jobs
Does Your Startup Need a Rockstar Marketer or a B Player?
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
Why Most Marketers Suck
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?