Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of content on this site. Last week I had …
Market strategy is one of those things that even marketers don’t always understand. Your Market Strategy outlines how you plan on moving from early adopters to more mainstream market acceptance. Here’s a primer.
The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?
I wanted to construct a framework similar to the Pragmatic Marketing Framework from a purely marketing point of view. This is my marketing framework I’ve built based on my experience and what I’ve seen other smart marketers doing.