Tips for College Graduates and Companies Hiring in 2021
The job market is quite competitive right now. It is fluctuating
Tips to Hire the Best Employees during the Pandemic
The COVID-19 pandemic has impacted the world’s economy profoundly. The
How To Tell If You’re Shadowbanned On Social Media
The availability of the internet has changed our lifestyle drastically. We,
Obviously Awesome – a product positioning process and template
Obviously Awesome: a product positioning exercise Scroll down for a template — but
How to transform your product by giving it context
Even world-class products can fail if they are presented within a lousy context. No product exists in isolation yet we rarely deliberately set context for our products. Here I give an example of a product with a weak context, how we fixed it and how it transformed our business.
B2B SaaS: Evolving from founder selling to a sales team
For SaaS companies with a somewhat complicated buyer motion, the sales process usually evolves as the company grows. In my opinion the process should evolve to relieve the congestion that the naturally occurs in the sales funnel and not before that because building a sales team too quickly comes with a lot of risk.
What The Heck Is Your Product Really?
Many products can be positioned in more than one category, yet few product creators really explore more than one frame of reference for their product. This is an example from a pitch contest I judged last week.
If you think Positioning is a marketing exercise – you’re doing it wrong
We have been taught that Positioning is an exercise in creativity, executed by the marketing department and pushed out to unsuspecting prospects. The world has changed and so must the way we do Positioning.
How product framing can help grow your startup (or kill it)
Most startups don’t deliberately frame products to help prospects understand what they are and why anyone should care. They should. Here’s how.