Why Most Marketers Suck
Fred Wilson says that marketers have done more damage at his portfolio companies that any other function. Do most marketers really suck or is there something else going on?
Strategy
A Startup Marketing Framework (Version 2)
I published a Startup Marketing Framework 8 months ago and it’s been a really popular tool on this site. This is an updated version that I think better captures the spirit of the original Framework.
Why Your Startup Shouldn’t Hire a Marketer from Microsoft
It’s not the big company marketing folks aren’t smart, they’re just different. Here’s why you might not want to hire one (and some signs it might be OK afterall)
Avoiding the Number 1 Startup Marketing Mistake
Most mediocre or just plain crappy startup marketing I see if the result of making this one critical mistake.
Startups: 10 Reasons Customers Won’t Switch to Your Product
There are a lot of reasons for customers to not switch to your product even if it is clearly superior to what they are using today. Here are 10 examples.
Influencers Suck
When Virgin America and Klout teamed up to run an influencer marketing campaign, the goal was to generate online buzz. It worked, but not exactly in the way you might imagine.
Selling vs. Buying: A Marketing Wake-up Call
The shift in marketing from selling to buying will drive a shift in the way we market and the way we organize marketing departments. Are Messaging, Content, Customer Retention and Visibility getting the focus they deserve from your marketing team?
A New Marketing Framework
I wanted to construct a framework similar to the Pragmatic Marketing Framework from a purely marketing point of view. This is my marketing framework I’ve built based on my experience and what I’ve seen other smart marketers doing.