When your marketing budget is microscopic, every marketing tactic you run needs to be optimized. Cheap and easy to run, almost every company I work with does webinars but they are often run on autopilot. Here are 13 ideas for getting more out of your webinars.
Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one “properly.” I’m also hearing startups say they believe press releases are irrelevant in an age of social media. I disagree. The majority of press releases really suck, but it doesn’t have to be that way.
Pilot projects for enterprise software may have to change as enterprise software becomes more socially-enabled.
I was at Interop/Web 2.0 for meetings this week. I also walked the expo floor talking to startups and attendees. It struck me how broken the whole “conference” thing is. Vendors want leads but tradeshows are a notoriously poor source of qualified leads. At every company I have worked at, when we actually tracked leads …