Content Marketing

8 Steps for doing Social Media Press Releases – A Marketing Sherpa Case Study

I did an interview with Marketing Sherpa on my experience using Social Media Press Releases.  They published a case study and in it they talk about 8 steps for putting together a social media release (paraphrased by me): Find out what writers want to write about – the more timely and relevant your release is, …

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A Skeptic’s Guide to Social Media Press Releases

Up until the past year, I’ve been pretty old school about press releases.  I spent years at IBM where the “newsworthyness” of releases was hyper-scrutinized and even the availability of a new product wasn’t always deemed newsworthy enough to warrant a release.  After a while I became that person who reviewed the release and wrote …

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